Our Story

kuemue or officially as KUEMUE TECHNOLOGY SDN. BHD., is a Malaysian food-tech and innovation company established in 2022 with a mission to modernise traditional food production for households, home bakers and SMEs around the world. The company is best known for its flagship invention, the Bakineer, a breakthrough semi-automated dough-extrusion tool that has transformed the way pineapple tarts, cookies and artisanal pastries are produced. What began as a solution to a family baking challenge has grown into a rapidly expanding innovation brand serving users globally. Built on the belief that technology should be accessible, practical and affordable, kuemue focuses on engineering solutions that sit between manual tools and expensive industrial machinery. 

Through continuous R&D, rapid prototyping and deep customer insights, the company has introduced multiple product generations such as Bakineer 1.0, 2.0, and 3.0. kuemue has gained national recognition through platforms such as Innovathon, MIHAS, and Malaysia Commercialisation Year (MCY), supported by strategic funding including the Cradle Fund Business Support Grant. The brand’s products are available through major online platforms including Shopee, TikTok Shop, Lazada, and its official e-commerce store.